Trump Media will distribute digital tokens to shareholders
In a year when the Trump family went all-in on cryptocurrencies, it's only fitting that the family business ended 2025 with one last splashy crypto announcement.
Trump Media and Technology Group (DJT) said on Wednesday that it is partnering with Crypto.com on a plan to distribute a new digital token to its shareholders.
The company was vague on when this might happen, only indicating that it anticipates it will occur "beginning in the near future."
Trump Media said that each beneficial shareholder will be eligible to receive one of the new digital tokens per whole share of DJT. The company added that "various rewards" would be made available to token holders throughout the year.
These rewards could include discounts on Trump Media products, including Truth Social, Truth+ and Truth Predict.
"We look forward to utilizing Crypto.com's blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” Trump Media chairman and CEO Devin Nunes said in a statement.
DJT shares rose 5.3% on Wednesday. However, the stock tumbled 61.2% on the year.
Trump blurs politics and business in crypto dealings
The company appears to be building a long-term partnership with Crypto.com, having teamed up together multiple times last year.
Back in March, Trump Media launched a series of crypto-focused ETFs with Crypto.com, which are being issued through Trump Media’s fintech arm, Truth.Fi.
The ETFs include a “unique ETF basket of cryptocurrencies incorporating bitcoin, cronos, and other crypto assets,” according to a company press release.
Cronos (CRO) is the native token of Crypto.com, which is a Singapore-based exchange.
In fact, Trump Media also partnered with Crypto.com in August on a digital asset treasury (DAT) strategy built around the cronos token.
The venture, which also includes Yorkville Acquisition (YORK), created a new entity, Trump Media Group CRO Strategy.
Trump Media said at the time that its DAT would raise $6.42 billion to purchase CRO coins, positioning it as “the first and largest publicly traded CRO treasury company, as well as what we believe to be the largest digital asset treasury company to market cap ratio in history.”
Crypto.com seeded the effort with $1 billion worth of CRO, while Yorkville, a SPAC, provided a $5 billion line of credit.
Ownership is split between Trump Media, Crypto.com, and Yorkville.
The Trump family's crypto dealings in 2025 extended beyond just its partnerships with Crypto.com
World Liberty Financial (WLFI) — a crypto project backed by Trump and his sons — announced in March that it was launching a stablecoin called USD1.
According to WLFI, USD1 is backed by short-term U.S. Treasuries, U.S. dollar deposits, and other cash equivalents.
The launch of the stablecoin sparked controversy after the Wall Street Journal reported that the crypto exchange Binance had "deployed a team of over a dozen engineers to build the technology behind the currency."
This work coincided with President Trump granting a presidential pardon to Binance founder Changpeng Zhao, the richest man in the crypto industry, who served a four-month prison sentence related to money laundering charges.
Zhao denied having any business relations with the Trump family.