
As markets reeled from their worst sell-off since Covid, one penny stock from the bleeding edge of tech held up surprisingly well, though not for the reasons you might expect.
Shares of MicroCloud Hologram (HOLO), a China-based provider of holographic software and hardware, swung between gains and losses on Thursday before settling down just 2.3% to $0.70.
That’s a modest move compared to the carnage elsewhere: the S&P 500 fell 4.8%, and the small-cap Russell 2000 plunged 6.6%.
HOLO isn’t a value play — far from it. The stock is down a staggering 85% year to date and trades at a fraction of its 52-week high of $92.20. Thursday’s relative outperformance likely came from one thing: seller exhaustion.
With a market cap under $15 million and trading volumes down 67% from average, investors have mostly tapped out.
HOLO’s meteoric rise and collapse were driven by overblown hype around its holographic tech. The looming threat of a Nasdaq delisting hasn’t helped either.
The stock continues to trade below the $1.00 minimum bid price required to maintain its listing on the exchange despite the October reverse split.
Is there hope for HOLO?
Surprisingly, yes — at least on paper.
Despite the stock’s freefall, MicroCloud Hologram has built a strong IP moat. It holds 183 holographic patents and nearly 1,700 copyrights in holographic content.
In 2024, revenue jumped 42.1% to $40.76 million, while its cash and cash equivalents surged 575% to $118.45 million.
Chairman Wei Peng struck an optimistic tone, saying the company will “leverage this momentum to accelerate R&D investment in holographic technologies, deepen [the] integration of cutting-edge solutions, expand our global footprint, and enhance product/service quality and competitiveness.”
But let’s be clear: the digital holography market is still tiny.
Estimates put the total addressable market between $3 billion and $5 billion today — with room to grow, but nowhere near enough to guarantee a smooth ride for HOLO in the short term.
For now, investors hoping for a comeback are betting on long-term potential, not current performance.
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