Energy management startup KULR Technology (KULR) is making a bold push into the AI and robotics space.
The company announced this week a strategic partnership with global robotics firm German Bionic and launching a new business unit called KULR AI & Robotics.
KULR said the new division will focus on “driving innovation and commercialization of affordable and mature robotic solutions.”
As part of the shift, KULR has rebranded its website to KULR.ai — a move first revealed during its Q4 and FY2024 earnings call last month.
The German Bionic partnership centers on upgrading the Apogee ULTRA robotic exoskeleton with AI integration, improved user adaptability, and performance enhancements.
KULR will hold exclusive marketing and distribution rights for the exoskeleton in North America.
“This partnership exemplifies our broader strategy to leverage our energy management expertise and become a key enabler of the robotics and AI ecosystem,” CEO Michael Mo said.
“These applications demand higher battery performance and more efficient thermal management.”
Previously, KULR focused on energy solutions for aerospace, defense, transportation, and recycling sectors. Now it wants a seat at the table in “AI-powered, human-centered robotic technologies” across multiple industries.
A bitcoin bet to build corporate ‘muscle memory’
In addition to its AI ambitions, KULR has joined a growing number of public companies embracing bitcoin (BTC) as a treasury asset.
On Dec. 4, the company announced it would allocate up to 90% of its excess cash to BTC. By year-end, it had purchased 217.18 bitcoin for $21 million, paying an average of $96,556.53 per coin.
In March, KULR added 56 more BTC for $5 million at an average price of $88,824. The company now holds 668.3 bitcoin, currently valued at about $65 million.
CEO Mo said the bitcoin strategy isn’t just about the balance sheet.
“To survive and to thrive in this new era of AI, KULR needs to build a culture that embraces volatility,” he said on the March earnings call. “It reduces the risk of our own DeepSeek moments.”
He framed the move as both a hedge against inflation and a way to strengthen the company’s execution-focused culture.
“It’s a training ground for building a dynamic corporate culture and execution cadence that positions KULR to succeed in the new AI era,” Mo added.
“We’re doubling down our commitment to BTC with BTC mining. We’re actively exploring partnership opportunities.”
KULR’s stock is down 65.2% year to date but still up 157.4% over the past 12 months.
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