Trump launches his own crypto ETF from inside the White House

Donald Trump may be the only U.S. president in history to maintain an active business portfolio while occupying the White House, and his latest venture pushes that boundary even further.

This week, Trump Media & Technology Group (DJT) launched the Truth Social Blue Chip Crypto ETF, a product that will directly hold bitcoin (BTC), ether (ETH), solana (SOL), cronos (CRO), and ripple (XRP).

The company said the ETF will allocate 70% to bitcoin, 15% to ether, and smaller stakes in the remaining coins.

Crypto.com will serve as the digital asset custodian, prime execution agent, staking provider, and liquidity partner. The ETF is still awaiting regulatory approval.

Trump is the majority owner of Trump Media, a company that has become an increasingly visible player in digital finance through its Truth.Fi brand.

In addition to its ETF line-up, the company is also planning to offer separately managed accounts.

Blurring the line between policy and profit

Although many former U.S. presidents have gone on to earn vast sums after leaving office, Trump has continued to profit while still in power, often through his sons Eric and Don Jr., who manage the deals on his behalf.

But few Americans doubt that the entire family, including the president himself, stands to benefit from these ventures.

Those deals include billion-dollar real estate projects in the Middle East and an elite, $500,000-membership Washington social club called The Executive Branch.

But nothing reflects the overlap between Trump’s private interests and public role more than crypto.

Trump entered the White House as the first U.S. president with a personal crypto portfolio, and his influence over the space has only grown since.

His administration has pushed through friendlier regulations that analysts say could boost adoption, and Trump has directly benefited from crypto-related fundraising.

In May, he hosted a black-tie dinner for backers who had collectively spent $148 million on his meme coin for a seat at the table.

“The money that comes in benefits the entire Trump family — including the president himself,” wrote The New York Times.

Shares of DJT rose 3% on the ETF announcement earlier this week but closed flat on Thursday. The stock is still down 44.5% year-to-date and 34.3% over the past 12 months.