Take-Two Interactive (TTWO) stock plunged earlier this week after the video game publisher confirmed another delay for Grand Theft Auto VI. But the dip didn’t last long, thanks to a new trailer that brought back buzz around the franchise.
Rockstar Games, a label under Take-Two, said over the weekend that GTA 6 will now launch on May 26, 2026, at least six months later than expected.
In response, TTWO stock fell as much as 12% on May 2 before closing down 6.7% at $219.
But just days later, the stock bounced back after Rockstar released a new trailer on May 6, showcasing GTA 6’s neon-soaked world and dual protagonists, Jason and Lucia.
Set to the Pointer Sisters’ “I’m So Excited,” the trailer went viral, racking up more than 20 million views in a day and helping TTWO close up nearly 3% at $231.84, near all-time highs.
Wall Street analysts who cover the stock remain largely bullish.
Deutsche Bank analysts said the delay could ultimately enhance the player experience, while Raymond James reiterated an “Outperform” rating and $240 price target, citing the trailer’s strong reception as a confidence boost for investors.
Rockstar’s message to fans echoes the same quality over quantity approach. “We hope you understand that we need this extra time to deliver at the level of quality you expect and deserve,” Rockstar Games said in a statement.
Expectations are massive, to say the least. Since its release in 2013, GTA V has generated over $8.6 billion in revenue, making it one of the most profitable entertainment products ever.
TTWO stock is still one of 2025’s best performers
Despite the hiccup, TTWO shares are up 25% year-to-date, far outpacing the tech-heavy Nasdaq index, which is down 8% over the same stretch.
The company has stumbled on earnings, missing both profit and revenue estimates in the fiscal third quarter, but net bookings from recurring consumers rose 9% year over year, with repeat players accounting for 79% of total bookings.
That highlights enduring demand for its franchises, particularly NBA 2K25 and Rockstar titles.
In February, Take-Two reaffirmed its full-year guidance, citing a strong pipeline and continued momentum from its sports game lineup.
BMO Capital’s Brian Pitz, who warned earlier this year that a GTA delay could cause volatility, still called Take-Two a name “investors need to own” heading into the launch window.
The company reports Q4 and full-year results on May 15, with revenue projected between $1.519 billion and $1.619 billion.
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