SoundHound (SOUN) just notched another milestone in its partnership with Stellantis (STLA), announcing that its generative AI-powered voice assistant is now live in select Jeep vehicles across multiple European markets.
The rollout builds on SoundHound’s earlier collaboration with Stellantis and positions the company as a serious contender in the in-car tech race.
Unlike traditional voice assistants that mostly stick to navigation, SoundHound’s Chat AI Automotive tech lets drivers hold natural conversations with the system. That means requests can go beyond “find me gas” or “call home” to more contextual interactions.
“By bringing our voice AI agents with integrated generative AI to Jeep, we’re helping set a new standard for intuitive, connected, and safe driving,” COO Michael Zagorsek said.
The bigger picture is that SoundHound sees voice commerce as a massive revenue driver. A company-commissioned study this summer suggested automakers could unlock $35 billion annually if voice-assisted shopping takes off.
Riding momentum
SoundHound’s stock is still down 37.7% this year, but the company has been picking up steam lately.
In August, it reported record Q2 revenue of $42.7 million, up 217% year-over-year, and bumped its 2025 revenue outlook to $160–$178 million.
Growth hasn’t just come from autos. SoundHound has expanded aggressively in restaurants, with more than 14,000 locations now using its voice AI ordering solutions. A thousand new venues came online in Q2 alone.
And the company’s not stopping at voice. In August, SoundHound launched Vision AI, a system designed to process visual and spoken input together, similar to how the brain pairs language with context.
Analysts are paying attention
Wedbush’s Dan Ives, one of Wall Street’s most closely followed tech analysts, has SoundHound on his “IVES AI Revolution 30” list.
He’s called the company “an underappreciated pure play AI company,” citing its diversified customer base across autos, restaurants, and e-commerce. No single client accounts for more than 10% of revenue, a rarity in young tech firms.
Others are even more bullish. Wealth advisor Robert Gilliland said in an X post that conversational AI could replace “buttons, keyboards, touchscreens, and even roles like bank tellers and drive-thru staff” within the next five to seven years.
“If SH executes, a lot of investors could be retiring on this stock within 5 years,” he wrote.
That kind of retail hype lines up with institutional optimism. Of the eight analysts covering SoundHound, five rate it a Strong Buy, three say Hold. The stock has surged 158.5% over the past 12 months.
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