GME stock has proved it can still 'meme'
GameStop (GME) is leaning into its meme-era roots again — this time by satirically declaring the end of the decades-long “console wars” that have pitted Xbox, PlayStation, and Nintendo fans against each other.
The move, shared on social media, shows that the video game retailer can still stir up buzz online even as it tries to evolve beyond its meme-stock identity.
In a tongue-in-cheek post on X Sunday, which quickly racked up more than 21 million views, GameStop announced the “official cessation of the console wars,” styling the post as a faux-legal proclamation.
The company cited the upcoming release of Halo: Combat Evolved on PlayStation in 2026, once a fiercely guarded Xbox exclusive, as a symbolic end to the long-running rivalry among gaming platforms.
“Therefore, GameStop, acting under its authority as Neutral Entity in The World’s Retail Gaming & Trade-In Destination, hereby declares the official cessation of the console wars,” the company joked in its post.
A Statement from GameStop pic.twitter.com/GraJAT69aI
undefined GameStop (@gamestop) October 25, 2025
While GameStop has traditionally maintained neutrality among console brands, the post nods to the industry’s increasingly platform-agnostic future, where exclusives are fading and cross-platform releases are becoming the norm.
Even Xbox has acknowledged this shift, with executives recently noting that their main competition now comes from TikTok and streaming services, not rival consoles.
GME: This crucial level could reignite meme stock mania
GameStop investors may have laughed at the company’s tongue-in-cheek “end of the console wars” post, but their holdings have been no joke this year.
GME shares have fallen more than 25% year-to-date and continue to trade at only a fraction of their early 2021 all-time high near $87, reached during the height of the pandemic-era meme stock frenzy.
Still, some technical traders believe GME could be nearing a breakout if it manages to reclaim its 200-week moving average — a widely watched long-term trend indicator that often separates bullish from bearish momentum.
When a stock moves back above this level, it’s generally seen as a signal that selling pressure has eased and longer-term buyers are stepping in.
That 200-week moving average currently sits near $23.70, just above GameStop’s latest closing price.
Other traders are also watching the one-day Hull Moving Average (HMA), a smoother, faster-reacting measure than the traditional simple moving average (SMA), which sits around $24.50, according to analyst Han Akamatsu.
A decisive move above that level, he noted, could signal the start of a trend reversal and potentially reignite retail investor interest. Akamatsu has set an initial price target of $28.50 if GME shares break above the one-day HMA.