Fiserv (FISV) partners with Visa and Mastercard on agentic commerce plan
Fintech payments company Fiserv (FISV) on Monday announced strategic collaborations with Visa (V) and Mastercard (MA) on both of their agentic commerce initiatives.
The company will enable Visa Intelligent Commerce and deploy the credit card company's Trusted Agent Protocol across the Fiserv interoperable agent ecosystem, allowing merchants to participate in agentic commerce.
Agentic commerce, which features AI agents acting on behalf of consumers to discover products, compare their prices and then purchase them, is growing rapidly across the globe.
A study released in October by McKinsey & Co. projected that the US B2C retail market alone could see up to $1 trillion in orchestrated revenue from agentic commerce by 2030, with that number reaching as high as $3 trillion to $5 trillion globally.
The companies said the partnership will combine Visa's authentication and agentic commerce solutions with Fiserv's extensive merchant network, which includes Clover, its cloud-based point-of-sale (POS) subsidiary that services the restaurant and beverage sectors.
“Fiserv and Visa are simplifying entry into the Agentic Commerce ecosystem, giving Clover and Fiserv merchants, as well as our ISV and ISO partners, the tools to capitalize on the groundbreaking experiences while fostering trust and safety," Sanjay Saraf, SVP and global chief product officer of Merchant Solutions at Fiserv, said in a statement.
According to Visa, its Trusted Agent Protocol provides a secure framework that can distinguish between trusted AI agents and malicious bots, while also validating that payment information remains unaltered at checkout.
Rubail Birwadker, global head of growth products and strategic partnerships at Visa, said in a statement that partnering with firms like Fiserv is “essential to scaling these secure, innovative solutions for merchants and consumers worldwide.”
The companies indicated that they are aiming to go beyond agentic commerce and want to "enable the full potential of intelligent commerce" for merchants.
This will include providing infrastructure, tools, and integration frameworks that merchants can use to embed AI-driven agentic solutions into their workflows without disrupting their existing operations.
Fiserv will provide secure connectivity that authenticates agents and protects transactions, and will also offer scalable integration options for businesses to integrate agentic capabilities at their own pace. The company also equips merchants with operational intelligence that automates dispute resolution and optimizes routing in real time.
Fiserv looks to reset its struggling business
Meanwhile, Fiserv will also become one of the first payment processors to deploy Mastercard's Agent Pay Acceptance Framework at scale, integrating the credit card company's Secure Card on File solution to act as a token network requester on behalf of merchants and partners.
Mastercard's tokenization technology will now be available across the Fiserv ecosystem. The Mastercard Agent Pay Acceptance Framework enables AI agents to transact on behalf of customers with tokenization, authentication, fraud prevention and governance.
Saraf said in a statement that the two companies "are enabling merchants of all sizes to confidently participate in this new era of commerce, leveraging trusted standards and programmable payments to unlock growth.”
Fiserv and Mastercard previously announced another partnership this past summer that will see the latter integrate Fiserv's new stablecoin, called FIUSD, across its products and services. This allows individuals and businesses to use FIUSD across more than 150 million merchants.
Fiserv is looking for a boost to its business after drastically missing earnings in 2025 that have led to its stock plummeting 66.6% for the year.
The company reported $2.04 earnings per share for the third quarter in October, badly missing Wall Street's projection of $2.65. Its $5.26 billion in revenue for Q3 also missed analyst expectations of $5.35 billion.
Fiserv CEO Michael Lyons said after the earnings that the company has been too focused on near-term growth and indicated his intention to reset the business, which will lead to greater investments and also lower near-term margins and growth.
"Our current performance is not where we want it to be nor where our stakeholders expect it to be," Lyons said in a statement at the time. "As the world’s largest Fintech, Fiserv has the size, scale and suite of innovative products, networks and platforms, including Clover, to capitalize on the rapidly evolving finance and commerce landscape."